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WHO ARE WE?

MEET THE PERCURO TEAM

BRETT VYE

CHIEF EXECUTIVE OFFICER

Leader uniquely positioned within the pet specialty and cannabinoid category. Spending 15 years with Hill’s Pet Nutrition in various roles spanning across consumer/customer marketing, field sales execution in Europe and North America.

For the past 10 years Brett has been working for Molson Coors Brewing Company in the UK as a sales MD and CCO for the international business where he doubled the revenues of the operating division in key markets. Most recently Brett launched Truss beverages in Canada where he led the development and implementation of 6 better for you brands across multiple beverage categories within a 12-month timeline. Brett is really excited about PERCURO, to have two very big consumer needs (Sustainability – Alternative proteins & natural medicines alternatives) coming together in the pet care category which is growing fast.

DENISE SABER

CHIEF ANIMAL OFFICER

Denise has more than 30 years experience in the investment management industry and has held leadership roles at Citibank Global Asset Management; Morgan Stanley Asset Management and Lazard Investors.

As a partner and head of distribution at Craigmore Farming Partnership she established the firms first private equity farming fund; grew Rogge Global Partners’ fixed income business to Eur15bn and established Insight Investment as a leading provider of responsible investment solutions in the Nordic and Benelux regions.

Denise is a keen environmentalist, shares a deep passion for the animal kingdom with a burning desire to do well for pets and the planet. Treating her mare with natural alternative medicines for a chronic inflammatory condition she was overwhelmed by the positive outcome it set her on a mission to look at ways of combining low carbon foods with the anti inflammatory properties of natural alternative medicines, for the benefits of all kinds of animals.

SIMON NAGLE

CHIEF SALES OFFICER

Simon brings 20 years Pet industry Sales and Marketing experience to Percuro, across multiple geographies, channels, and brands. Most recently MD of Fetch.co.uk the leading UK based Pet Specialist E-Commerce retailer, following senior roles within Mars Petcare, Hills Pet Nutrition and Crown Petfoods, plus two PE backed pet food manufacturers in Europe.

With a track record of delivering ahead of budgeted goals, Simon brings with him a passion for the evolving pet-parent eco-system combined with a vision of planet-first sustainability solutions, and a hunger
to grow brands and excite consumers and retailers alike.

Simon believes Percuro answers many of the “what’s next?” questions abounding the pet industry, both now, any many years into the future.

IWAN TAMM

CHIEF MARKETING OFFICER

Iwan is a purpose driven marketing leader with extensive international experience in the scientific pet nutrition industry. Spent over 20 years in a wide range of marketing & commercial roles at a Fortune 500 FMCG company in the Netherlands, UK, USA, Japan, Czech Republic and Switzerland.

Iwan is a passionate brand builder, spearheading marketing strategies, product innovation, commercial execution and brand engagement across countries and channels.

 

PHIL HENDY

CHIEF FINANCIAL OFFICER

Phil is the CFO of Percuro and focuses on the financial, operational and strategic setup, supporting the CEO in all aspects to help build and scale the business.

Phil began his professional career in commodities helping to build and run a successful trade finance department within a multi-billion- dollar hedge fund.

Phil believes that Percuro is a new unique challenge in which he can utilise his past professional experiences to help the company achieve its planned milestones.

WENDY KENNY

PRODUCTION

Wendy has an established quality, regulatory and production mindset as demonstrated by her involvement in the publication of a best-selling recipe book.

Bringing a wealth of experience in the development of food formulation and public relations, she is a central member of the Pecuro team.

Wendy believes that the key to Percuro’s success is an exceptional product range combined with a strong message of global sustainability.

RICHARD SKAIFE

VENTURE CAPITAL

Richard is a venture capitalist with The Conscious Fund,  – a fund focused on investing from seed to series A in plant powered medicine.

Prior to TCF; Richards previous venture experience has been across technology categories such as blockchain and FinTech as well as eCommerce and market places.

Richard also spent over a decade in the music and live event industry. Creating some of the worlds leading event formats and handling rights deals for artists such as Metallica & Sir Paul McCartney. 

HENRI SANT-CASSIA

CANNABINOIDS

Henri co-founding partner and VC at The Conscious Fund, which invests in early stage psychedelic medicine, cannabis, and hemp companies.

Henri co-founding partner and VC at The Conscious Fund, which invests in early stage psychedelic medicine, cannabis, and hemp companies.

Richard is a venture capitalist with The Conscious Fund,  – a fund focused on investing from seed to series A in plant powered medicine.

Henri was CEO of CBD Virtue, a pioneer in European cannabinoid retail, product development and manufacturing. He also acted as Chairman for The Cannabinoid Trust, the non-profit research and testing outfit and was a cofounder at North Forty Farms, the Northern Californian organic cannabis cultivator.

OUR MISSION

ENHANCING PETS HEALTH & WELL BEING WHILE PROTECTING OUR PLANET

• Our vision is to be the undisputed global leader in healing power of nature (CBD) and novel sustainable protein. The pet and veterinary markets parallel human health & wellness sectors, where consumption of ethical, natural foods and remedies is exploding:

  • Exponential rise of veganism, environmental consciousness, and sustainability.
  • Increasing humanisation of pets and animal rights advocacy.

  • Animal well-been is moving away from invasive and chemical treatments, cannabinoids like CBD & CBG offer alternatives with wide ranging benefits.

• We are on track to be the first licensed veterinary company for the testing and production of cannabinoid animal wellness products in Europe.

• Our ambition is to build long term leadership of category through developing a broad portfolio of high quality, scientifically proven sustainable protein, natural medicinal pet care & veterinary diets. These innovations will step change the pet food category with incremental revenues equalling $20bn+ by 2026.

• PERCURO has a very experienced high performing team, bringing together a wealth of knowledge in building pet care consumer brands, financial & venture growth, cannabis provenance, and brilliant execution.

OUR MISSION

ENHANCING PETS HEALTH & WELL BEING WHILE PROTECTING OUR PLANET

• Our vision is to be the undisputed global leader in healing power of nature (CBD) and novel sustainable protein. The pet and veterinary markets parallel human health & wellness sectors, where consumption of ethical, natural foods and remedies is exploding:

  • Exponential rise of veganism, environmental consciousness, and sustainability.
  • Increasing humanisation of pets and animal rights advocacy.

  • Animal well-been is moving away from invasive and chemical treatments, cannabinoids like CBD & CBG offer alternatives with wide ranging benefits.

• We are on track to be the first licensed veterinary company for the testing and production of cannabinoid animal wellness products in Europe.

• Our ambition is to build long term leadership of category through developing a broad portfolio of high quality, scientifically proven sustainable protein, natural medicinal pet care & veterinary diets. These innovations will step change the pet food category with incremental revenues equalling $20bn+ by 2026.

• PERCURO has a very experienced high performing team, bringing together a wealth of knowledge in building pet care consumer brands, financial & venture growth, cannabis provenance, and brilliant execution.

OUR MISSION

ENHANCING PETS HEALTH & WELL BEING WHILE PROTECTING OUR PLANET

• Our vision is to be the undisputed global leader in healing power of nature (CBD) and novel sustainable protein. The pet and veterinary markets parallel human health & wellness sectors, where consumption of ethical, natural foods and remedies is exploding:

  • Exponential rise of veganism, environmental consciousness, and sustainability.
  • Increasing humanisation of pets and animal rights advocacy.

  • Animal well-been is moving away from invasive and chemical treatments, cannabinoids like CBD & CBG offer alternatives with wide ranging benefits.

• We are on track to be the first licensed veterinary company for the testing and production of cannabinoid animal wellness products in Europe.

• Our ambition is to build long term leadership of category through developing a broad portfolio of high quality, scientifically proven sustainable protein, natural medicinal pet care & veterinary diets. These innovations will step change the pet food category with incremental revenues equalling $20bn+ by 2026.

• PERCURO has a very experienced high performing team, bringing together a wealth of knowledge in building pet care consumer brands, financial & venture growth, cannabis provenance, and brilliant execution.

WANT SOME MORE?

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